After coming up with a number of potential name ideas for our album, we decided upon the name 'The Escape'.
We chose this name because we thought that the name should relate to the primary message which the album conveys. Through the incorporation of the image of the key which is present throughout the video, digipak and advert, we decided that this should have relevance in terms of deciding upon the final name and overall thought it created a sense of consistency across our project.
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