Anna's Favourite Advert

My favourite advert is Ellie Goulding's advert for her album, 'Lights'.

Ellie Goulding's genre of music is a mixture between acoustic and pop style music. This is portrayed through the advert as the image presents the artist looking relatively natural as she is wearing minimal make-up to portray her as a down-to-earth person. However, she is surrounded by a sparkled effect which adds a subtle hint of glamour. Therefore, those who view the advert will be able to recognise the genre of music which is being represented to allow them to understand more clearly what the advert is attempting to promote.

The image shown on this advert has a golden, sparky effect which allows it to relate to the name of her album 'Lights' and one of her tracks on the album, 'Starry Eyed'. This glittery effect is incorporated within the video for this song and will, therefore, enable the viewer to make a link and associate this artist with the song. The glitter on this advert also makes it appear visually cluttered to make it stand out and become an eye-catching advertisement.

I also like the chosen font for the key pieces of text on this advert. It is a relatively simple sans serif font which makes it easy to read. It is also presented in a gold colour with a subtle glow surrounding it which enables it to stand out on the page. It is, therefore, eye-catching and will attract people's attention.

The colour scheme of this advert consists of gold, black and white. I like how the image fades into the black colour as this makes the advert appear relatively mysterious and it doesn't give much away meaning the intended market will be more likely to buy the album in order to discover more. The smaller pieces of text are presented in white which is helpful as it allows it to stand out in contrast to the dark coloured background making it easier to read. Overall, I believe that the three colours work well together as the black adds an element of mystery while the gold and white colours successfully stand out on the page.

I think it is a good idea to include ratings of the album on the advert as included on this one. This enables the viewer of the advert to receive some feedback on the product which is being advertised to allow them to understand other people's opinions on it's success. A quote from a well-known newspaper has also been included on the advert as they are praising the album to convey to the target audience how good it is. This will potentially aid them when deciding whether or not to purchase the product.