Swirly Font

Within our digipak and advert, we incorporated a swirly font which appears hand written. We generally only used this font to present the artist's name as it makes it look like a signature. We thought that making this piece of text look like a signature would appeal to our target market as it adds a personal touch due to the fact that you get a sense that the artist has signed the album personally. This may successfully persuade members of the target market to purchase the album.