Fonts

When producing our digipak and advert, we thought that it was important to include a wide range of fonts in order to add variation to its appearance. Therefore, we decided that we should incorporate more than one font on each of these ancillary texts. Therefore, we used a swirly, handwritten font which contrasts with our other font which looks like it has been produced using a typewriter. Through including a number of different fonts, this also allowed us to adhere to forms and conventions of already existing media products as, through research, we discovered that this was a key feature.