Monday, September 23, 2013

Video of the Week: Panic Cord

The first video we have anaylsed for video of the week is Panic Cord by Gabrielle Aplin, we thought it would be best to start with the artist whose song we are making a video for as this is definitley the genre we need to be looking into. 





Overall Concept: The overall concept of the video is a woman is dating a man but isn’t as into the relationship as he is and so they break up. The song and video are very strongly linked about the feelings of the woman and this is what carries the narrative through. Our song is similar to this song in that the lyrics are all very emotional and centred around one person’s feelings, and so we too will aim to create a clear sense of emotion in the video and keep the narrative centred around the girl’s feelings and mind set throughout the story, this will probably work well if we have a very small cast to keep the storyline as simple and effective as possible also. Another interesting thing for us to think about after watching this video is the resolution, as in this video the ending is sad, so we too will most likely choose to have a somewhat sombre ending.

Camerawork: The most interesting bits of camerawork in the video is the range of shots used to show the performance, this is useful in this genre as there isn’t a full band shown in the video and so to keep the audience interested a wide of shots and angles are required of the artist, to keep the video from appearing samey and boring. We too will aim to have a wide range of shots and angles of the performance as we think this is key to the overall professionalism we are aiming for. In particular we enjoyed the extreme close-up at 2:39 of the artist’s mouth, and we hope to replicate this in some form. Another piece of camerawork we particularly liked was the focus pull at 1:27, we agreed that this could be utilised well when combined with some work on rule of thirds, and so we will use these different techniques to help tell a story in a unique and memorable way.

Mise-en-scene:

Lighting- In the video there is a good use of lighting and shadows to create a very calm and dreamy feel to the video, which helps add to the retrospective tone of the song. Interestingly, the video starts off incredibly bright, however as the video ends there is a sunset in the background symbolising the end of the relationship through it being the end of the day. We like the idea of the lighting fitting into the storyline and think this helps the video to flow well. We would like our video to follow a fairly linear storyline and so we will try to film the video getting darker throughout the footage, as this will help to symbolise the end of her dreams and it helps to foreshadow the sad ending that the video will most likely have.

Costume- The performance costume is a white dress, displaying a heavenly innocent kind of image for the artist, which works well at blending into the background of the white room. We do like the white dress however we think this would be more appropriate for the narrative girl to wear and not the performance, as we want the performance girl to stand out. We also think it would be nice to have the narrative girl in white as it shows how innocent and untainted by the world she is.

Locations- There are four locations used in the video: a house, a lake, a pub and a street. The main location for the video is in the house though and all the scenes in the house create a more intimate feeling and this helps create more of a bond between the characters and the audience. Interestingly the break up at the end of the video happens away from the house perhaps displaying that the bond felt at the start of the video has been left behind them along with the security of their home. We liked the contrast between the indoor and outdoor (binary opposites for any Levi-Strauss fans out there) and hope to make this a main feature of our video as this is integral to our song and plot line. We too will use the house a symbol of safety and security, however we will have a greater deal of scenes outside as we think more of a balance between the two would help convey the narrative girl’s desire to break free from her mental prison.

Editing: The pace of editing in this video is interesting as it changes throughout, in particular it gets faster during the bridge section of the song. It is also generally faster in the happy parts and slower in the sad parts which helps to really distinguish the different feelings of the character and of the artist. Also performance and narrative aspects of the video are cut together a lot tying the video together nicely, so that everything fits well and flows. After viewing this video we have decided that the pace of editing is very important and so we too will try to use contrasting editing paces to convey meaning in the video. However we don’t think it is as important to have such a connection between performance and narrative in our video as we think the video would work better if the two aspects of the video were completely separate.

One thing we don’t think works in this video: the connection between the performance and narrative is too strong.

One thing we love about this video: the shots of the artist playing the guitar by the window.



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