Target Audience

Since we have decided that our chosen genre of music will consist of a folk-pop style, our target audience will consist primarily of younger people between the approximate ages of 15 and 25 years old. It will also generally consist of a female-dominated audience as, stereotypically, this style of music will appeal to them more. Furthermore, due to the fact that our artist will be a girl, our female audience will be more able to relate to the artist on a personal level which should successfully appeal to them. The intended audience of our music video should also be fans of music to ensure that the genre will appeal to them.